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Using Plausible as an agency or freelancer

Plausible is built to fit how agencies and freelancers actually work: one login, multiple clients, flexible ownership and easy sharing. This page points you to the right parts of the docs depending on how you structure your work.

For an overview of why agencies use Plausible and how it compares to Google Analytics, see our agency page.

Choose an ownership model​

There are three common ways to structure client analytics. Most agencies use a mix depending on the client relationship.

One team per client. Create a separate team for each client, add their sites to that team and invite the client as a member. Each team has its own subscription and billing, so clients can pay independently. You stay a member of all teams under one login.

One agency team, all client sites. Add all client sites to a single team that you own and manage. Simpler to run, but you handle billing for everything and manage access centrally.

Transfer on handoff. Manage the site during the project, then transfer ownership to the client when the work is done. They take over billing and administration. You can keep access to the stats if needed.

See Teams and roles for how to create teams, invite members and assign permissions.

Share dashboards with clients​

You have three options depending on how much access the client needs:

OptionBest for
Shared linkClients who just want to view stats, no account needed. Can be password-protected.
Guest inviteClients who need their own login to view or manage a specific site. See Teams and roles.
Transfer ownershipClients who should own and control the site and billing going forward.

Manage multiple sites​

Billing across clients​

If each client needs their own subscription and invoicing, use a separate team per client. Each team is billed independently. See the billing FAQ for details.